what is SEO? stands for Search Engine Optimization. It is the practice of optimizing a website or online content to improve its visibility on search engines like Google, Bing, or Yahoo. The goal of SEO is to increase the quality and quantity of organic (non-paid) traffic to a website by making it more accessible and appealing to both search engines and users.
Key Aspects of SEO:
Technical seo:
Technical SEO: refers to the process of optimizing a website’s infrastructure to improve its crawling, indexing, and overall performance in search engines. It focuses on the behind-the-scenes elements of a website that help search engines crawl and understand its content, as well as ensuring the site provides a positive user expedience
On page seo:
On-page SEO :(also known as on-site SEO) refers to the practice of optimizing individual web pages to improve their search engine rankings and drive more relevant traffic. It involves making adjustments and improvements to various elements on the webpage itself, rather than focusing on external factors like backlinks (which are part of off-page SEO). The goal of on-page SEO is to ensure that both search engines and users can easily understand and navigate your content.
Local SEO :
Local SEO (Search Engine Optimization): is the process of optimizing your website and online presence to rank higher in search engine results for location-based queries. This type of SEO is particularly important for businesses that serve specific geographic areas, such as local retailers, service providers, or restaurants.e goal of local SEO is to help businesses get discovered by customers who are searching for products or services within a specific location. This process typically involves optimizing a website, Google My Business (GMB) profile, and other online assets to ensure they appear in local search results.
